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Executive Biographies


Tony Hsieh

Chief Executive Officer and Director

Tony joined Zappos.com in 2000, and under his leadership, Zappos has grown gross merchandise sales from $1.6M in 2000 to $370M in 2005. Tony focuses on continuing to grow the business at a rapid pace while maintaining the culture and feel of a small company. Prior to joining Zappos, Tony co-founded Venture Frogs with Alfred Lin. Venture Frogs is an incubator and investment firm that invested in Internet startups, including Ask Jeeves (acquired by IAC/InterActiveCorp IACI), MongoMusic (acquired by Microsoft, MSFT), MyAble (acquired by Openwave Systems, OPWV), Tellme Networks, and of course, Zappos.com. Prior to Venture Frogs, Tony co-founded and grew LinkExchange from a side business from his apartment to a cooperative advertising network that reached over half of Internet enabled households, according to Media Metrix. LinkExchange was successfully sold to Microsoft for $265M in 1998. Tony also served on a small tour of duty at Oracle as a software engineer before delving into his entrepreneurial destiny. Tony graduated from Harvard University with a BA in Computer Science.

Alfred Lin

Chief Operating Officer, Chief Financial Officer, Chairman & Director

Alfred joined Zappos.com in 2005 and is responsible for all financial, administrative and warehouse operations. Alfred focuses on bringing focus, strategy and financial discipline in order to grow the business efficiently and profitably. Prior to joining Zappos, Alfred served as VP of Finance and Business Development at Tellme Networks, helping grow that business from no revenue to over $120M in recurring revenue per year, 30% cash margins and a $0.5B estimated contracted revenue backlog. Prior to joining Tellme Networks, Alfred co-founded Venture Frogs with Tony Hsieh. Venture Frogs is an incubator and investment firm that invested in Internet startups, including Ask Jeeves (acquired by IAC/InterActiveCorp, IACI), MongoMusic (acquired by Microsoft, MSFT), MyAble (acquired by Openwave Systems, OPWV), Tellme Networks, and of course, Zappos.com. Prior to Venture Frogs, Alfred served as VP of Finance and Administration at LinkExchange, where he managed the sale of the Company to Microsoft for $265M and his tight financial management allowed the company to raise very little equity and the founders and employees to keep 80% of the value created. Alfred graduated from Stanford University with a M.S. in Statistics and from Harvard University with a B.A. in Applied Mathematics.

Fred Mossler

Senior Vice President of Merchandising

Fred joined Zappos.com in 1999 and is responsible for all merchandising operations dividing his time between scouting trade shows, signing up new shoe manufacturers, and developing the next generation of world-class merchants by teaching them to listen to and anticipate customer needs and desires and bring exciting product alternatives to their attention. Prior to Zappos, Fred spent over 8 years gaining increasing responsibility through sales, management and buying at Nordstrom, serving most recently as Regional Buyer. At Nordstroms, Fred launched and developed the Couture category and shifted the buying process from single store buying to regional buying, consolidating ideas, trends, decisions and leveraging economies of scale. Fred graduated from Southern Oregon University with a B.S. in Business.

Lisa Vagge

Vice President of Marketing

Lisa joined Zappos.com in 2000. She says that the marketing philosophy at Zappos is simple: "We firmly believe that the best form of marketing is word of mouth. Our job is to make sure that all of our advertising conveys one simple message: that Zappos is going to provide each and every customer with the best possible online shopping experience." The marketing team strives to develop campaigns that demonstrate a robust return on investment by reaching the brand conscious customers who will respond to the unparalleled selection and service at Zappos.com. Lisa got her start in Internet marketing at LinkExchange, a start-up that provided advertising services to small businesses. After LinkExchange was purchased by Microsoft in 1998, Vagge continued work with company, helping to service and develop the ListBot product, an e-mail management service with over 20 million subscribers. Lisa graduated from Harvard with a B.A. in Psychology.